Setting Up A Subway Franchise Marketing Essay

Setting Up A Subway Franchise Marketing Essay My idea is to set up an established franchise. Thus a Subway Franchise. My decision was based on the idea that there is a gap in the market for this particular business especially in the South Norwood area. The only well known sandwich outlet is Subway and although it is already a well-established brand name, I believe that in the correct location my own store will have the potential to make a lot of profit and survive. My businesses unique selling point will be giving my customers the choice to choose which fillings or types of breads they wish to eat for their sub. There are nearly two million different sandwich combinations available on the SUBWAY menu. This flexibility will give the customer their needs and we will gain the loyalty. I believe that in the correct location my own Subway franchise will have the potential to make profit and survive. I will be answering the question: Is it feasible for Subway to expand by establishing a second sandwich outlet in Central Croydon. It is a well-known brand but in the UK not many customers are familiar with this established name. I will make sure these potential consumers know it. I plan to do this by identifying an opportunity in the market and if there is a gap. I plan to use forecasts to see whether my business will be successful such as cash flow and break-even. Using finance available it will help me to launch an excellent franchise opportunity. I have found out Subway is one of the best franchises to set up and a number one entrepreneurial opportunity. Despite this, as there is a highly competitive market that my business would have to enter, having a brand that consumers trust and identify will lead the sandwich bar gaining a stable market share, and loyal customers in a short space of time, and also some of the risk will be reduced.  Overall, buying into a franchise enables entrepreneurs like me to have an opportunity to provide a known product from an established brand with a proven operating system a lready in place. Projects Aims Objectives Aims are the long-term intentions of a business while the objectives are needed to fulfil these overall aims of a business. The main aim of this project is to conduct a sufficient feasibility study in order to evaluate whether or not my business will be successful or not. If my business is likely to fail I would like to assess what factors resulted in this failure and in turn what factors resulted in its success. If it is not feasible then at the end of my project I would like to draw some sort of conclusion about what could have been done to make my business much more successful especially in the case that my business fails. Despite being a franchise and a well-known brand in sight of my potential customers, this feasibility study could endeavour failure and from there I could see what actually could have been enhanced. If it does prove to strive to success, I will be able to identify the best place to set it up, what products to market consumers want/need and at what price. Moreover, I would like to assess what factors resulted in the failure of my business, and what factors contributed to the success of my business, and at the end of the project evaluate what could have been done to improve the business being a success. By doing this I will look into what makes a business strive into success, such as location, the competitors, products to be aimed at potential customers and whether there is actually a demand in the market for a well-known franchise as this. Information will be retrieved through primary and secondary sources and research. I intend to use primary research in order to identify, suitable locations, current prices of my local competitors, products that are needed and wanted by consumers in the market, the right promotional methods in order to attract potential consumers and to establish the target market. In addition I shall use secondary research to find out statistics on most products sold/brought, the period of time in which consumer spending is at its highest, and where and any information retrieved by competitors on consumer spending patterns within the market, or successful marketing strategies. All project results will be used to determine and evaluate my project and backup final decisions. I will need to remember that I will need long-term profit in order to survive. Business Aims Objectives Aims should be an expression of all parties of the business, i.e. employees, shareholders. The set aims should be long-term and everyone within the firm should work to achieve them. Aims can encourage commitment within a firm, i.e. giving employees a long-term job within the firm. Most firms do not spend quantities of time on trying to define their aims, particularly true of small firms where communication levels are quick and easy to transfer information such as my firm Subway. Aims are a basis in which I will set my objectives. These can be influenced by the business culture and the workforce culture. Delegation can take place, in order to allow different departments to focus on different aims. This allows analysis of the success of the objective easier. My aims are: Produce quality products at a competitive price. Bridge the gap between social classes by giving everyone high classed products. In co-operate consumers needs and wants in products. Increase consumers value of living. Turn luxury products into necessity products due to high quality and the purpose/function to the consumers. Produce a profit making business. Design a company whereby customers satisfaction is achieved and a friendly service is offered. Primary Objectives: Will the new Croydon store prove to be adequate in all areas, but most importantly will it be profitable, to a sufficient level of return? Secondary Objectives: Collect the previous years accounts and financial reports for Subway, and evaluate the present situation. Investigate whether there is land available to expand its property. To obtain marketing data. Find out the start-up costs and initial investment for the outlet for expansion. To diversify the business. Using the retrieved raw data, produce forecasted accounts and evaluate the firms financial position in the future. Decide whether a change in price is needed or adding or removing of items is needed to the existing menu. Assess the time scale of the expansion. Methodology Examine existing accounts of the business to whether the firm has enough capital for expansion. I am going to do this by finding out the profitability, liquidity and the efficiency of the firm using ratio analysis from the Trading Profit and Loss account and the Balance Sheet. I will find out using an appropriate website, where I want to open the outlet. This will highlight all the surrounding stores and vacant properties. I will use this as a basis to find a vacant suitable site for the new Subway Restaurant. Once an appropriate site is chosen, I will choose whether to lease or buy a free hold property. I am going to prepare a questionnaire for the customers visiting the restaurant and do a survey of the people in the area to find out their views about the recognised brand name Subway and whether the target market for the product is aimed confidently to the correct consumer market. Retrieve information from the Subway website on costs that will be needed to be incurred, such as the start-up costs and initial investment. Investigate the ways in which the business can diversify, for example introducing other types of catering services such as catering for special occasions. To forecast the firms Trading Profits and loss account. Balance sheet and cash flow forecast if the restaurant was to expand. By using Ratio analysis, I intend to analyse the firms financial position in the future. Upon my findings in my questionnaire I will decide whether extra items should be added to the present menu. Using Decision-Making Techniques such as decision trees and critical path analysis to help reach a decision and estimate the minimum time that could be taken to complete a possibly problematic process. Mission Statement The main objective of a mission statement aims to set and/or tell, stakeholders and shareholder of what the overall purpose of the business is. This involves stating what the business intends to achieve and sets the theme for setting objectives and strategic methods. It shows the businesses reason for existing; why it has been set-up in the first place its intentions. However, in the likeliness of setting a positive and achievable mission statement, a criterion has been set for business to follow. SMART (smart, measurable, agreed, realistic, time specific), allow businesses o analyse the mission statement and to see how success full it would be. As a general not the companies overall mission statement would be to become the biggest and best-value store in the market. Mission statements shows the businesses reason for existing, why it has been set-up in the first place (intentions). Existing Subway missionary statement: To provide the tools and knowledge to allow entrepreneurs to successfully compete in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they like it. SWOT analysis This is a tool, which is used to review internal and external business environments. The benefit of doing this is to assess the businesses current activities and base decisions on them. It is an effective way of identifying my Strengths and Weaknesses, and of examining the potential Opportunities and Threats my business might face. By carrying out an SWOT analysis and using the SWOT framework it will help me to focus into areas where my business will show strengths and where the greatest opportunities lie. My strengths are any resources and capabilities that can be used as a basic for developing a competitive advantage over other sandwich outlets. Strengths: Being a small sole trader franchise means that I will have a closer relationship with the customers, thus receive ideas and build a personal relationship with them. Then begin to build a loyal customer base. Eventually I can promote and adapt my products to the needs of the consumers. I have a good location for my business that is easy to access and is viewable by consumers. Thus creating awareness for consumers to come in and purchase a product. Establish competitors, which have identified consumers spending habits. Makes it easier to establish a business whereby, their needs and wants are already aware. A market-led business that is dedicating to consumers means that you will be giving the consumers what they need, which would make them, happier-delighted. Ultimately, returning back for more purchases. An excellent worldwide reputation in place means a long trading period could be portrayed. Finding a trustworthy supplier is guaranteed, someone who is willing to take a chance on a new established franchise. My Weaknesses are anything, which cannot be included as strength, are things that the business would do badly, that it is ineffective at or that it has a poor reputation for. Weaknesses: Low start-up capital- without capital, the business will find it hard to start-up and get loans to fund its strategies. No credit from suppliers- without credit, it may be hard to pay back debts and have money left over for re-investment into the business. I will have a small amount of staff, as I will not be able to pay for more than I need, so when my staff are absent I will not have any form of backup for them. I have no experience in Marketing which means that I may not market Subways initial products effectively thus losing out on valuable profit, but also on customer loyalty if I market it imperfectly. My cash flow will be unreliable in the early stages of business, thus I will not have any chances to buy things if I see an opportunity for it. Opportunities are anything, which present an opportunity for profit and growth because of its strengths or because of the elimination of its weaknesses. Opportunities: New technology may cut down the time and improve the quality of my products. Company expansion, i.e. increasing capacity inside for eat in. To gain Market share by diversifying myself from other companies: innovation of products and new product range. Increase demand for quality general-purpose products. Competition may be engrossed with rivalry between each other that they dont take much notice in own growth. The introduction of speciality breads and more exotic fillings will extend the possibilities of the sandwich from a simple snack into a meal. Threats of a business arise from activities of competitors and from failing to take opportunities or to build on successes. Threats also come from complacency, a lack of rigour, and from falling profits, perhaps due to rising costs. Threats: Established, wealthy competitors. All fast food chains, including McDonalds, Burger King, KFC, Pret A Manger, OBriens, and Benjys. Competitors enforcing new tactics to destroy new competition in which we couldnt battle against due to low capital. For example lowering of prices, advertisement campaigns etc. A possibility of competitors using destroyer pricing. In which we would not be able to operate if we lowered costs any more. If my competitor starts a Price war I will not be able to compete, thus risk of losing customers or falling into bankruptcy. Lack of trained, specialised employees. Shift in consumer tastes will mean that I will need to alter my product selling to fit there needs. There is always a chance of new competitors trying to take some market share. Furthermore, I realise that by having so many opportunities and no experience I can easily make the wrong choice, which could lead to huge opportunity costs. Moreover, most of the opportunities identified to me, are also identified to my competitors, and because they have more capital, and even greater customer loyalty, being able to take advantage of these opportunities will prove difficult. Lastly the weakness of not having any experience means that making decisions will be hard, and being able to react to competition actions would be difficult or even futile. As a result of my SWOT analysis I come to the conclusion that continuing with the business idea would be unpractical, but with a lot of hard work and luck, the firm may be successful, however not enough to compete with competition such as Pret A Manger or Burger King but surviving to some extent. PESTLE Analysis This examines the external environment and the global factors that may affect a business. It can provide a quick and visual representation of the external pressures facing a business, and their possible constraints on strategy. It is usually divided into five external influences on a business- political, economic, socio-cultural, technological and green. The analysis examines the impact of each of these factors and how they interplay with each other in the business. The results can then be used to take advantage of opportunities and to make emergency plans for threats. Political: It might include a consideration of legislation, such as consumer laws, regulation, such as control of certain companies, political pressures and the government view of certain activities. Factors that could affect are Government legislation such as taxes on products and interest rates. This will affect the business when determining the selling price of the products. In order to make a profit after taxation, the price will have to be increased; however the price must also be appealing to the customer and rival that of your competitor. Healthy and safety legislations will have to be taken into account especially since my business deals with food. Improving the health and safety rules according to the regulations set by the franchise would do this. Economical: This might involve the analysis of a variety of economic factors and their effects on business. They might include: consumer activity such as spending patterns, economic variables such as inflation, and government policy such as exchange rates. These areas are global, but it is also important to look at factors affecting my own industry. Economic issues are the focus of future potential of profit making. This can involve the level of demand and the price in which the product will be sold for. This needs to be compared with other organisations prices in order to lure consumers. Despite the fact that this is a franchise and costs are already set up, if however the cost of floor rises, then for my firm or other food retailers the price of floor is a crucial economic measure as without it we cannot make our product and sell them at a cheap price. The current employment rates have increased in the past few years due to economic factors. Not only does this suggest that I have a wider selection for recruitment, being able to choose the most multitasked workforce. I also have the negative effect that money consumers are without money and are unable to spend. This can be a decrease in sales of the whole market, and competition will become fierce in attempt to get loyalty from remaining consumers. In addition exchange rates can affect my business if deciding to import goods form abroad, or basing the factory in overseas. This can easily increase cost and promote a move back to the United Kingdom. Laws on competitive pricing, patterned ideas and quality standards can all affect the way in which my business is run. These laws can limit the companys expansion and take longer than expected. Social: Social factors I must examine are consumer attitudes to my product industry, environmental issues (e.g. organic food versus food made in a lab), attitudes to health, wealth and age (the elderly dont want to be treated different from others). Added complications when looking at social and cultural factors are differences in ethnic and social groups. Not all groups have the same attitudes and this impacts how they view products and services. E.g. Muslims eating pork. Also the fact that Muslims eat Halal would affect my business because meat that is sold at Subway is prepared normally and not using the traditional Halal method. Thus, I will lose sells on these major ethical and cultural groups. However, another factor to consider is that location is dependent on the amount of customers I lose, if there are many Muslims in the area then sells will decline, if not many I will benefit on other ethical groups buying my products. Therefore location can still play a part with profit, especi ally to my target audience. Technological: This might involve the analysis of a variety of economic factors and their effects on business. They might include: consumer activity such as spending patterns, economic variables such as inflation, and government policy such as exchange rates. Fixed and variable costs of the business and the effect of changes in product and labour markets. Other economic factors include income growth, debt saving levels (which impact available money) and consumer business confidence. Increased security methods may include real-time CCTV cameras and hidden cameras around the store to reduce pilferage; this can be mainly located by the cashier tills, as it is highly likely consumers could cause nuisance around these areas. Production methods may introduce, faster production, meaning products are out in the market much quicker and a cheaper price. In addition quality is not sacrificed. Production methods will make producing quicker and possible with a higher quality level. Giving way to the innovation of products. Although with this new advancement I will need staff that can use it e.g. EPOS till ware and also the capital to by and or train people to use it. Green issues involve the interest of the organisations and its interaction with the environment. We need to monitor how we treat the environment with production methods especially, in order to comply with the current laws. Target Audience The SUBWAY chains target market is adults between the ages of 18 and 49 who eat quick meals and are looking for good-tasting options. Also, the SUBWAY chain wants to increase its consideration set among frequent fast-food consumers who lead an active lifestyle and are seeking a balance of nutrition, taste, and value. The target audience is an important factor when setting up my business, as I will be relying on this to make my business a success. My business is a sandwich store that sells food, food is one of the five basic needs and this means that everyone needs food in order to survive. Although this is the case it doesnt mean everyone will eat the food that I will provide. For example young children will not come to my shop to eat large subs so therefore I will need to attract them by selling them a specially tailored kids meal containing simple food with everything inside. In this way I am maximizing my target range. Here is a plan about how I hope to attract other age groups: Young Children: I will be selling them the KidsPak consisting of simple food with a small sub sandwich with different choices of fillings called Deli-Style Sandwiches and a drink. Teens: I hope to encourage teens to my shop by selling a delicious variety of sub sandwich fillings of their choice, promoting certain menus such as 7 under 6 with less than 6 grams of fat. Also selling sweet desserts such as cookies. Adult: I plan on encouraging adults who are fast-food consumers, who lead an active lifestyle and are seeking a balance of nutrition, taste, and value. For example a great choice of salads for those who are watching their calories. Healthy, nutritious meals for those who are health conscious will be available rather then going to stores where fast-food is full of fat such as McDonalds. If they want to eat something during their break at work, a quick meal is available at Subway. Business Structure I choose to do a privately held franchise as all Subway ® outlets are franchised and there are no company-owned units. I feel my business will face less risk if I open a franchise. I can benefit from a Subway experience and enjoy it. I feel my enthusiasm will reflect upon my customers. Another reason why I have chosen to open a franchise into Subway is that in the US it has been voted franchiser of the year by Entrepreneur magazine in all categories, in the past 11 years out of 15 years. Despite that it is the fastest growing franchise in the world (see appendix) with an estimated 25,000 stores worldwide in 2005, bearing in mind that in year 2000 there was only 14,662 stores. Now Subway has beaten the number McDonalds outlets in the US, which is astonishing and the main headlines. With people like Jared who has made Subway even more successful by eating a diet only based on Subway, he has gained his desired weight and distributed what his diet consisted to the public, making Subway even more profitable. From this enormous approval, hundreds of children have decided to improve their quality of life by adopting healthy habits. I have chosen to become a sole trader, because I think it is the best option in my position. I feel I havent enough capital and experience to become a private limited company, and this option is not really open to me if I were go into a franchise. I like to run the business to my satisfaction, and this reflects my decision to open as a sole trader. Market Research: Primary Research Questionnaire as primary research is a lot cheaper, as I am only starting up a business and will not have a lot of capital. Hard to justify bank loan for primary research and can be a waste of money. I will not send any questionnaires out to people as may not receive them back. I will actually approach people in certain areas and ask them questions myself. Means I will get a straight answer rather than bias and have full concentration of interviewee. Analysis of Questionnaire: Question 1- What gender are you? It is essential to know the gender of the person to recognize which one visits the restaurant the most. It will allow me to establish the target market or audience. I can find out trends such as whether more males or females enjoy eating sandwiches. From this I can concentrate more on that particular target market determined. Question 2- In what age range are you? Age would be essential to see whether children would purchase a kids meal that is available at Subway. If I know this, I can effectively cater my advertising to them. From this it will give me a clearer picture of the answer instead of a biased or narrow one. Asking this question will allow me to find out what the target market is. From the established franchise Subway, it mentions how the target market is adults between the ages of 18 and 39- specifically students and families with young children. Question 3- Which borough do you live in? I need to know which borough the potential customer is living to find out if the Subway franchise would best be located in a borough where people know what a Subway Restaurant is. This will increase sales to those potential customers who are loyal to this well-known brand. This will enable me to find out how far they live from chosen location and if their answer will have valid information. There is no point locating my Subway in an area where most cannot reach or locating it where customers have never heard of a Subway brand. Question 4- Have you ever heard of a Subway Sandwich Restaurant? Obviously, in this question I will be able to find out if the customer actually knows what a Subway is and whether they really need to carry out the other questions relevant to the franchise. If they have ever heard of this franchise then they can refer to question 12 and to answer questions only on a basis of sandwiches and not to the franchise itself. Question 5- Have you ever visited one? This will ask whether they have visited a subway, as I need to know whether they are actually familiar with the franchises prices, meals available and food. This will give me an answer that is genuine and not made of assumptions and predictions. If the customer has visited a Subway then this question can be linked to answers requiring their knowledge of a Subway for example their favourite fillings that follows on from this question. Question 6- How often do you eat in sandwich bars? I would need to know how often the customer eats in sandwich bars to meet demand. This will also help me decide how many times I can change special offers available in store depending on how much they visit the store. This along with the question about your age will help me to find out what type of person is able to travel to sandwich bars or my franchise on a daily basis. These people will be my main focus, who I will be promoting to, as these are the people who will be going to my shop a lot. Question 7- What opening hours should a new sandwich bar have? I would like to see which hours are preferable for the potential customer so they can visit it at their chosen time. Question 8 How much would you spend on a meal in a sandwich bar? This will allow me to allocate a price for a typical average meal in Subway. I would also be able to see if consumers are willing to purchase high-priced goods. Or if they choose the option where they want to pay a low price. I will judge my prices based on this. Question 9 Which fillings do you prefer the most in your sub sandwich? Allow me to determine what is the most popular filling to the customers choice and for me to determine which filling will be most in demand. Therefore I can stock up on the most popular fillings ready for the huge demand. I can make sure there is enough supply, during the first few months. From my answers I can then use the fillings as a focal point when advertising to consumer. It will also help me find out which filling I will need to buy the most of. Question 10 Would you like it to be a takeaway or eat in Restaurant? I would like to see whether accommodation for sitting in store needs to be provided or not depending on the results from the survey. From then suitable costs will be established on refurbishment of accommodation sitting. Question 11 Where do you find out special deals about Subway? If the potential customer has many responses to this question, I will then be able to promote deals in the first few months to attract customers to my franchise. Those special deals will be promoted in different ways in the advertising sector e.g.- leaflet drop-ins and newspaper. This question is to help me find out the best way of advertising. By finding out which of the existing methods used by Subway is the most effective. By doing this I will be able to use this method when advertising my business. Question 12- When buying a sandwich what places do you prefer to visit? This will help me identify my local competitors. Those are stores that actually sell sandwich products e.g.- Greggs. I need to know the main reason why customers go to Subway to see whether they have actually heard of a Subway and have given a genuine reason not based on assumptions. By identifying the sandwich stores they visit, I can begin a list of my local competitors. Question 13- Why do you go to Subway, or any other sandwich store? I asked this question to give me a prediction of why people choose Subway over other competitors. Also whether the majority of my sales are based on impulse buying, something that businesses cannot rely on heavily to cover costs, or treats or groceries. Rather it will give me an angle to push my sale at e.g. if for impulse buying I will advertise snacks instead of heavy food. Question 14- Do you enjoy sandwiches as a healthy alternative from other junk foods? This will allow me to reckon whether they really find sandwiches a healthy alternative to junk foods and if they prefer eating this nutritious meal from burgers or pizzas. I would be able to see if sandwiches are a popular good to buy. Question 15- Are you vegetarian, or dont eat certain meats? My market is low fat in nature. If a lot of my customers are vegetarian, I can introduce no meat sandwiches. This goes the same for Halal meats. If I experience a low number of people eating meats, than instead of buying Halal meats, which are expensive, I can introduce more vegetarian meals to cater for there needs. 16. Are you conscience about the amount of calories or amount of fat you eat? Although all my products are low in fat, this answer can help me to gain awareness. My pronouncing that my products are all low in fat, people who have answered this question yes, will seek out my product, because of its low in fat nature. Recommendation: These external factors that affect my business can have a positive effect, however, I believe in the short-term will have a negative effect. For example, in light of technological improvements, my business will need to have money, to take a

A rose for emily

In â€Å"A Rose for Emily,† the structure of the story is one that typically does not appear in many stories. It starts off with the ending which eventually leads to what really happened to Miss Emily. This story Is surrounded around the Ideas and visions of someone that lives in the town. It lets us know of what the people In the town thought of Miss Emily, and the things she was going through. The structure also does not follow a chronological order which plays out Like that of a detective story. Also the story has different sections that don't go detail to detail It skips some detailed parts of the story that keeps us guessing.This story Is not a traditional because It does not start off with a beginning to ending type of structure. Usually stories start off with a beginning and goes In an order that we understand since all of the details are put Into perspective and order. We see that In the beginning MISS Emily passes away and are left with the ideas of what might have ha ppened since we do not know anything about the story. Later, we find out about Miss Emily, and the troubles she went throughout her time to the point where she died, and Homer was found dead in her bed. Throughout the story the narrator seems as though he is someone that is art of the town.He tells us of what is going on in the town through Miss Emails life. The narrator has obviously been following Miss Emily, and her many struggles, loves, and to the point where she no longer alive. In the beginning of the story everyone in the town get's together to see what is in Email's house because they are curious to find out what really has been going on in the house. In the town that Emily lives in the townspeople think she is crazy. They only complain and talk about how her house smells, and that it is extremely dirty. Since the Judge will not do anything they take eaters into their own hands.The townspeople discover that Emily buys poison, and think it is for her but they think that it i s better if she is dead anyways. That is not the case though Emily uses the poison for something else. The townspeople seem as though they are an audience to Miss Emily show. The story is also not in a particular chronological order. It Jumps from section to section which skips certain details, but it still portrays what is going on in the story. It goes from Colonel Astoria showing up at her house to claim the taxes to them vanishing. So we really don't know what happened.Faulkner structures the story like that of a detective story to keep us guessing when he goes from section to section. Moreover, â€Å"A Rose for Emily', has many structures that make the story unique and Interesting because It Is not Like many other stories. We see the point of view of the townspeople as though they are always up to date with Employs life. The story has a unique beginning because It starts off like the ending and ends with an ending. Also the chronological order jumps from section through sectio n, which Is not In order that still keeps the reader Interested because It Is Like that of a detective novel.A rose for Emily By monomaniac really happened to Miss Emily. This story is surrounded around the ideas and visions of someone that lives in the town. It lets us know of what the people in the town not follow a chronological order which plays out like that of a detective story. Also the story has different sections that don't go detail to detail it skips some detailed parts This story is not a traditional because it does a beginning and goes in an order that we understand since all of the details are put into perspective and order. We see that in the beginning Miss Emily passes away and part of the town.He tells us of what is going on in the town through Miss Emily life. Showing up at her house to claim the taxes to them vanishing. So we really don't Emily', has many structures that make the story unique and interesting because it is not like many other stories. We see the po int of view of the townspeople as though they are always up to date with Emily life. The story has a unique beginning because it starts off like the ending and ends with an ending. Also the chronological order Jumps from section through section, which is not in order that still keeps the reader interested because it is like that of a detective novel. A Rose for Emily The short story â€Å"A Rose for Emily† by William Faulkner tells about the story of a young woman who murders her lover and keeps him inside her house for years. Emily Grierson has lived her entire life locked up in her own house because her father had kept her there, refusing to let her live as an ordinary woman. When the chance of love and life finally comes to Emily, she desperately holds on it even if it meant killing the person she loves. Faulkner adds crucial details to this seemingly simple tragic love story. First, the story is set in a town steeped with racial strife. At one point, the story mentions a certain Colonel Sartoris imposing dress codes for Negros (Faulkner 457). Second, Emily’s father is described to be a tyrant—locking up his daughters and depriving them of a normal life. These two elements points to the theme of racial and gender discrimination which pushed Emily to commit murder. Faulkner disrupts the chronological sequence of the story and begins with the death of the curious old lady named Emily in order to highlight the attitude of the town towards her and the things that had happened in her life. At the beginning, we see how she was locked by her father who overruled her life and how people around them thought this has turned Emily crazy. Perhaps there is reason to agree that Emily’s traumatic situation has made her unstable, but what Faulkner asks in the story is whether she can be blamed for her instability. The townsfolk seem to ignore the fact that Emily is a victimized woman and that there is no reason for them to treat her tragedy as a spectacle. While Emily’s tragic past reveals the belittling and oppression of women during that generation, the tragic affair of Emily with Homer Baron reveals the steep racism plaguing the town. Upon learning that Emily is having an affair with a common, Black construction foreman, people started to pity her, referring to her as â€Å"Poor Emily† because it is not proper for a white woman—one with a â€Å"noblesse oblige†Ã¢â‚¬â€ to have an affair with a Negro (Faulkner 460). Despite the rumors about her, Emily â€Å"carried her head high enough† and proved to everyone her dignity (Faulkner 460). However, the oppressive reality presses the relationship of Emily and Homer. Thus, Emily is left with no choice but to murder her one true love in order to keep him forever. Her little town has left her with no option but to commit this cruel act. Faulkner ends the story with a testament of Emily’s genuine love for Homer. The strand of gray hair beside the bones of Homer proves that her love goes beyond the grave. The story’s grotesque images, specifically at the end, render the story to be a creepy, disturbing tale at first. However, Faulkner includes in it details grounded in his immediate reality, creating a rich layer of meaning in one simple, tragic love story. A Rose for Emily The short story â€Å"A Rose for Emily† by William Faulkner tells about the story of a young woman who murders her lover and keeps him inside her house for years. Emily Grierson has lived her entire life locked up in her own house because her father had kept her there, refusing to let her live as an ordinary woman. When the chance of love and life finally comes to Emily, she desperately holds on it even if it meant killing the person she loves. Faulkner adds crucial details to this seemingly simple tragic love story. First, the story is set in a town steeped with racial strife. At one point, the story mentions a certain Colonel Sartoris imposing dress codes for Negros (Faulkner 457). Second, Emily’s father is described to be a tyrant—locking up his daughters and depriving them of a normal life. These two elements points to the theme of racial and gender discrimination which pushed Emily to commit murder. Faulkner disrupts the chronological sequence of the story and begins with the death of the curious old lady named Emily in order to highlight the attitude of the town towards her and the things that had happened in her life. At the beginning, we see how she was locked by her father who overruled her life and how people around them thought this has turned Emily crazy. Perhaps there is reason to agree that Emily’s traumatic situation has made her unstable, but what Faulkner asks in the story is whether she can be blamed for her instability. The townsfolk seem to ignore the fact that Emily is a victimized woman and that there is no reason for them to treat her tragedy as a spectacle. While Emily’s tragic past reveals the belittling and oppression of women during that generation, the tragic affair of Emily with Homer Baron reveals the steep racism plaguing the town. Upon learning that Emily is having an affair with a common, Black construction foreman, people started to pity her, referring to her as â€Å"Poor Emily† because it is not proper for a white woman—one with a â€Å"noblesse oblige†Ã¢â‚¬â€ to have an affair with a Negro (Faulkner 460). Despite the rumors about her, Emily â€Å"carried her head high enough† and proved to everyone her dignity (Faulkner 460). However, the oppressive reality presses the relationship of Emily and Homer. Thus, Emily is left with no choice but to murder her one true love in order to keep him forever. Her little town has left her with no option but to commit this cruel act. Faulkner ends the story with a testament of Emily’s genuine love for Homer. The strand of gray hair beside the bones of Homer proves that her love goes beyond the grave. The story’s grotesque images, specifically at the end, render the story to be a creepy, disturbing tale at first. However, Faulkner includes in it details grounded in his immediate reality, creating a rich layer of meaning in one simple, tragic love story. A rose for emily Getting into the Faulknerian world of Emily Grierson would take an incubation of thought and lots of heart. The title itself invokes a certain feeling of thrill on wanting to know who Emily is and to what prestige is the rose for, only to make us realize in the end how we could be no different from the people we would learn to detest in time.The beginning of the story is its end – the death of the ‘fallen monument’. So from the very start, the author had warned the readers to the complexity of the paradoxical overlay. And true enough, as we continue to delve into her life, we have learned to offer our own rose for Miss Emily as we began to see her frailty as her strength and her failure as her success.She ‘was’ a picture of beauty, and prestige was embossed in her name that ‘none of the young men were quite good enough’ for her. Her father drove them all away.   For a long time, people looked for a reason to pity her. At last when her f ather died, ‘people were glad’. ‘Being left alone, and a pauper, she had become humanized’.The plot also led us to her affair with Homer Barron, a Yankee day laborer. As expected, the whole town buzzed about ‘Poor Emily’ while ‘she carried her head high’ still to reaffirm her ‘imperviousness’.These two instances are crucial in examining the course of Miss Emily’s life; her questioned sanity and the manner she ‘chose’ to live it all until the end.It is incontestable that being brought up in a commanding patriarchal environment took a toll on her behaviour towards people and circumstance. She was bounded to two authorities; her father at the foreground and the Southern society’s eyes at the back.For more than 30 years, she let these two command her life.Thus the coming of Homer Barron, a Northern foreman, only ignited her rebellious manifestation. What could ever top the love story between a no ble woman and a day laborer? It was unacceptable, even appalling to the ‘older people’ who said nothing but ‘Poor Emily’.But that one man who could’ve renewed her cling to life was not the type of man a damsel in distress should cling to. He was a flirt. ‘Whenever you heard a lot of laughing anywhere†¦ Homer Barron would be in the center of the group. ‘He was not the marrying type’. There is even a hint of his homosexuality since ‘Homer himself remarked – he liked men and that †¦ he drank with the younger men in the Elk’s Club’.Again, she was bounded to a man, only this time, she stood at the foreground of the social stresses. She refused to bow like the Grierson she is. Finally, she took the matters to her hands; she killed that one man she longed to marry and imprisoned him in her doors that remained closed from anyone else.Was Emily a victim of time, her father, Homer and the society’s imposed values?Yes, she was. But she won them all.First, looking at the odd chronology of events, a reader finds it difficult to see order, yet, with each piece patched from one recollection to the other, we would begin to see how Faulkner views the frivolity of time (or age) and order. Much emphasis was given to her iron-gray hair and her obese yet small skeleton.This play of language turns Miss Emily into a picture of a living dead. Hence, clock time is not essential; rather, time is captured by experience and consciousness. Like a kaleidoscope, this opens us to the understanding of Miss Emily’s denial of her father’s death and Homer’s rotting corpse at the bridal chamber.Second, Miss Emily rejected her father’s patriarchal values upon developing affection towards Homer. She, who was brought up to reject any lover, for once chose to take one for herself. Her buying of a ‘man’s toilet set in silver†¦ and clothing’ may have creat ed hysteria of gossips but she refused to care anymore.Taking on Faulkner’s approach to the murder (delaying the matter until the end), the author tries to appeal for the reader’s sympathy than judge and loathe her directly for the crime. He rapt the readers first in his spell-binding narrative and let them reserve their judgment for later. She sought for love and whether it came in sanity or madness, she welcomed the consequences, even if it means living an individual life. Homer was at last hers†¦ and hers alone.Third, she overcame Jefferson – the setting and the antagonist, as we begin to feel the thriving of compassion of the narrator towards her. The narrator is the voice of the society, its representation. She was judged in the beginning, pitied in the process and was saluted in the end. A Rose For Emily Definitely, William Faulkner is one of the most controversial writers ever studied, a lot of his stories bring about the issues and questions, which has bothered humanity for a substantial period of time.Faulkner is great at creating unusual settings for his stories, most of the personages he develops throughout the course of his stories are authentic and unique, and none of the other writers is able to reproduce the realistic appeal of the Faulkner’s characters.A Rose for Emily is the perfect example of the writer’s style, most of the readers are somewhat shocked by the unusual issues the author elaborates upon in his famous story. I believe that one of the fundamental questions discussed within the course of the story is the psychological instability of Emily, Faulkner is creating the atmosphere which facilitates readers to find out for themselves what were the reasons of her psychological breakdown, and what consequences it triggered.The main character is Emily Grier son, referred to as Miss Emily throughout the story. This story has many flashbacks and is told in five sections. The story starts with the death of Miss Emily and people going to her funeral. The narrator lets us know that the men where there out of respect and the women showed up to her house out of curiosity.The house is described, as once being white and decorated, â€Å" set on what had once been our most select street. †(Faulkner, p.2) Knowing this we can assume that Emily’s origins are of upper-class status, which later leads to issues with her and her father.The story obviously goes back and forth in time, telling the story of Emily’s life. The most significant part of her life is when her father dies. Emily’s father plays a large role in what type of person she becomes later in life. The fact that he felt â€Å"none of the men were quite good enough for Miss Emily and such,†(Faulkner, p.25) foreshadows her actions later in the story. Criti c Donald Akers hints, â€Å" Emily’s repressive life contributes to her rather severe psychological abnormality: necrophilia.†(Akers, p.67).Later we find that Emily is in great denial because she will not admit that her father is dead. It takes three days before she lets the townspeople take her father’s body away. That is rather strange, the townspeople do not understand why would Emily want to have a dead man’s body at her house, they believe that her psychological instability is in progress, however there is not much they can do about it.Most probably, Emily was mentally ill due to the fact that her father never let her have a boyfriend. She shows the first signs of instability when her father dies and she does not let anyone take him away. The next sign of this problem of denying death is when the aldermen come to collect taxes. She insists they go talk to Colonel Sartoris, when at this time Colonel Sartoris has been dead for ten years. Emily could no t stand the thought that Homer might leave her; and that is where Faulkner lets us assume that Emily has killed him.Thus, Faulkner succeeded in creating the image of the psychologically instable woman, who was avoided by most of the townspeople and became the central part of the town’s gossips. Emily’s psychological problems appear to be the major topic of the story, the author does a great job in showing how her illness progresses and makes her do things, which a normal person would never even think about. Emily is neglecting her neighbors, she does not want to communicate with the townspeople and rarely leaves her house.She does not want to accept the very concept of death, the death of her father and his disapproval of her having a boyfriend being the primary reasons for her madness. Faulkner has created a great and unique story about a psychologically instable person, although a lot of readers are shocked at various facts and conclusions he makes, the story is reme mbered for a long time after anyone reads it.Bibliography:Faulkner William. Selected Works. New York: Random House Inc., 1980. Mellard, James M. â€Å"Faulkner's Miss Emily and Blake's ‘Sick Rose': ‘Invisible Worm,' NachtrÐ ´glichkeit, and Retrospective Gothic.† Faulkner Journal 2.1 (Fall 1986): pp. 37-45.Akers, Donald. Overview of A Rose for Emily, for Short Stories for Students, Gale, 1999. Reproduced in Literature Resource Center.Burduck, Michael L. Another View of Faulkner's Narrator in `A Rose for Emily', in The University of Mississippi Studies in English, Vol. VIII, 1990, pp. 209-211. Reproduced in Literature Resource Center.Davis, William V., â€Å"Another Flower for Faulkner’s Bouquet: Theme and Structure in ‘ A Rose for Emily’, in Notes on Mississippi Writers, Vol. VII, No. 2, Fall, 1974, pp. 348 Reproduced in Literature Resource Center. A Rose for Emily A   Rose for Emily by Faulkner is a conventional Freudian explanation of incest and necrophilia. The incestuous relation between Emily and her father had indelible impact on the future life of Emily.Her father’s motive to indulge her in assumed incestuous relationship is considered a protective tool. In order to protect Emily’s inviolability from future potential suitors, he must turn against her, unaware of the consequences on the psychological and emotional life of Emily.Freud asserted that sexual repression causes psychological abnormality. Emily's overprotective and domineering father deprives her of a normal liaison with the opposite sex by chasing away any probable mates. So denial of a normal relationship and incestuous relationship with her father makes her an introvert and outcast for society.She takes refuge in solitude. Since her relation with father was so intimate, her aberration at the death of her father is a natural phenomenon. She refutes his death an d keeps his dead body.Later in the story, she wants to develop a normal mundane life, when she allowed the children to come in to her house for painting and herself extended her relation with Homer. But again social actors remain a hindrance in her way. Certainly, the storyteller proposes that Homer himself may not exactly be enthusiastic about marrying Emily.Finally, Emily’s poisoning Homer can be taken as necrophilic act as she waited for the body to decompose before endorsing her oedipal fantasy.The discovery of a strand of her hair on the pillow next to the rotting corpse suggests that she slept with the cadaver or, even worse, had sex with it. In the fantasy of necrophilism, she might have played the imagined coitus with her father.Emily's repressive life therefore adds to her psychological abnormality: necrophilia. Even if she commits a hideous crime, Faulkner portrays Emily as a victim of her circumstance.ReferencesFaulkner, William; contributing editor, Noel Polk. A r ose for Emily. The Harcourt Brace casebook series in literature. Fort Worth: Harcourt College Publishers, 2000.    A Rose for Emily The short story â€Å"A Rose for Emily† by William Faulkner tells about the story of a young woman who murders her lover and keeps him inside her house for years. Emily Grierson has lived her entire life locked up in her own house because her father had kept her there, refusing to let her live as an ordinary woman. When the chance of love and life finally comes to Emily, she desperately holds on it even if it meant killing the person she loves. Faulkner adds crucial details to this seemingly simple tragic love story. First, the story is set in a town steeped with racial strife. At one point, the story mentions a certain Colonel Sartoris imposing dress codes for Negros (Faulkner 457). Second, Emily’s father is described to be a tyrant—locking up his daughters and depriving them of a normal life. These two elements points to the theme of racial and gender discrimination which pushed Emily to commit murder. Faulkner disrupts the chronological sequence of the story and begins with the death of the curious old lady named Emily in order to highlight the attitude of the town towards her and the things that had happened in her life. At the beginning, we see how she was locked by her father who overruled her life and how people around them thought this has turned Emily crazy. Perhaps there is reason to agree that Emily’s traumatic situation has made her unstable, but what Faulkner asks in the story is whether she can be blamed for her instability. The townsfolk seem to ignore the fact that Emily is a victimized woman and that there is no reason for them to treat her tragedy as a spectacle. While Emily’s tragic past reveals the belittling and oppression of women during that generation, the tragic affair of Emily with Homer Baron reveals the steep racism plaguing the town. Upon learning that Emily is having an affair with a common, Black construction foreman, people started to pity her, referring to her as â€Å"Poor Emily† because it is not proper for a white woman—one with a â€Å"noblesse oblige†Ã¢â‚¬â€ to have an affair with a Negro (Faulkner 460). Despite the rumors about her, Emily â€Å"carried her head high enough† and proved to everyone her dignity (Faulkner 460). However, the oppressive reality presses the relationship of Emily and Homer. Thus, Emily is left with no choice but to murder her one true love in order to keep him forever. Her little town has left her with no option but to commit this cruel act. Faulkner ends the story with a testament of Emily’s genuine love for Homer. The strand of gray hair beside the bones of Homer proves that her love goes beyond the grave. The story’s grotesque images, specifically at the end, render the story to be a creepy, disturbing tale at first. However, Faulkner includes in it details grounded in his immediate reality, creating a rich layer of meaning in one simple, tragic love story.

The Absence of Love - 1030 Words

The Absence of Love The term â€Å"I love† has been used to describe materialistic items such as â€Å"I love my IPhone†, â€Å"I love my car†, â€Å"I love my computer† and none of these things are items that people actually love, but more used to help get them through their daily lives invoking this sense of love. The writing of the modernism period has paralleled this transformation of love from a symbolic and romantic longing for a certain person to this word that carries no weight. During this period of modernism people became weak indeed and unable to make their own desertions thus keeping them from fully understanding love in its true form. The writers of this period in history are able to animate this problem through the characters and stories that they bring in to the world of literature, thereby giving light to the situation to give a clear idea of this time period. Modernism was a period of time between WWI and WWII where â€Å"society [was] spiritually weak† (Aubrey 426). The ways in which people viewed and interpreted the world had changed and people started to become disconnected from the ways that they interacted with people. Some writers of this period focused on the weakness of love and how that changed the way society viewed the emotion love. The big push towards modernism was the outbreak of WWI where people couldnt convey what life would be like after so they began to change and become new people for the new world. People became more materialistic and self absorbed duringShow MoreRelatedThe Rocking Horse Winner By F. H. Lawrence, And The Lottery1155 Words   |  5 Pagesutilizes setting, imagery, and irony to accomplish the hidden theme in this short story, which is the absence of love that prompt the quest for cash and material wealth, or greed, and will eventually obliterate happiness and prompt inevitable defeat. In The Lot tery, the author uses its setting and irony to show the theme, which is violence and cruelty towards another human being shows there is a lack of love in the community. In The Rocking-Horse Winner, by D. H. Lawrence, and The Lottery, by ShirleyRead MoreEssay on An Explication of â€Å"a Valediction: Forbidden Mourning†620 Words   |  3 Pagesseparation. The speaker is trying to convince his lady to accept his departure by describing love as something that transcends the physical and therefore can endure or even grow through separation. John Donne makes three main points throughout the poem. He informs the reader that the love he and his partner share is beyond a normal love, that their love is strengthened in absence, and that he compares their love to twin compasses. In the first stanza, the speaker uses a simile to compare his partingRead MoreSad and Sadistic803 Words   |  4 Pagessaid, â€Å"One father is more than a hundred schoolmasters.† Absence of father, in other words, means insufficient guidance, security, and love in a young child’s life. Grievously, 36.7% of children around the world are fatherless children. Factors like divorce, disease, accident, and work act as causes of absence of a father, which affects children in areas of self-esteem, relationship, education, and crime. One of the best-known causes for absence of a father is divorce. The divorce rate of societiesRead MoreThe Role Of Father Absence On Children s Lives953 Words   |  4 PagesIn the Western world nearly half the marriages end up in divorce breaking the backbone structure of the family. The two primary attachments of a child, the mother’s love and security and the father’s engagement in challenging experiences, are both essential in the healthy emotional development (La Guardia, Nelson Lertora, 2014). Children of divorcees or unwed single parents are robbed of the opportunity to go to sleep in the assurance of both mother and father in the home. In the U.S. an estimatedRead MoreN/A at the moment Essay example935 Words   |  4 PagesLove is the foundation and the weakness of a totalitarian regime. For a stable totalitarian society, love between two individuals is eliminated because only a relationship between the person and the party and a love for its leader can exi st. The totalitarian society depicted throughout the Orwell’s novel 1984 has created a concept of an Orwellian society. Stalin’s Soviet state can be considered Orwellian because it draws close parallels to the imaginary world of Oceania in 1984. During the twentiethRead More Comparing Women in A Mans Requirements and A Letter to Her Husband652 Words   |  3 Pagesdistinct attitudes about love that contain different literary approaches. In both of the poems, love is addressed from a different perspective, producing the difference in expectation and presentation, but both suggest the women are subservient in the relationships. In â€Å"A Man’s Requirements,† Elizabeth Barrett Browning uses repetition, flowery language, and strategic role play to expose her regard for man’s perception of love. The narrator repeatedly pleads the phrase â€Å"Love me,† followed by hisRead MoreAnalysis Of Carol Ann Duffy s The Rubbish At Adultery 964 Words   |  4 Pagesstudying are Valentine by Carol Ann Duffy, Rubbish at adultery by Sophie Hannah and Absence by Elizabeth Jennings. The three poems are each portraying different level of love relationships, to express their feelings, whether it is trueness, yearning or bitter. The first poem I am going to study is Valentine by Carol Ann Duffy. In Valentine Duffy introduces the reader to her own symbol of love, the onion, which is unusual because the onion is a very tremble, malodorous, bitter andRead MoreRole of Women in the Odyssey Essay examples810 Words   |  4 Pagesmessages without meaning one word of what she says† (Book II). Penelope mourns her lost love, and at first is completely oblivious to the attention from the suitors. She reminds me of a Siren, (seen in book 11) always singing to encourage men but not intending to fulfill any promise of love or sex. Penelope is the perfect example of a woman in the novel that is a mother, and sometimes a seductress. During the absence of her son Telemachus, she begins singing about the deadly battles where she assumesRead MoreBehavior Caused By Father’S Absence. Throughout Generations,1245 Words   |  5 Pagesby Father’s Absence Throughout generations, you expect kids to grow up to have everything they want but not everything they need. For instance, kids of all ages who have both their parents, tend to focus on the things they want, like cars, toys, phones, and other electronics that seem more valuable. Meanwhile, other kids with single mothers try to forget the one thing that is missing in their lives, which is growing up by their father’s side. What is the meaning of a father’s absence you may askRead MoreTheme Of Valediction By Seamus Heaney1722 Words   |  7 PagesLove is both a beautiful and fragile thing that needs constant care and attention. When one loses someone, it can create a sense of loneliness. Seamus Heaneys Valediction describes this feeling as a poem about how a man feels when his lover is gone. The themes he discusses are love and loss. The poem is about Heaneys feelings for his lover and the feelings he has when his lovers absent. He uses images and metaphors that are ass ociated with sailing to depict his experience of grief when the lady

The Student Housing Market Is A Mainstream Investment...

5/18/2015 HU Housing HU Student housing report Authored by: DHAVAL Table of Contents Executive Summary 2 Introduction 3 Body 4 Conclusion and Recommendations 5 Bibliography 6 Executive Summary Over the past decade, the student housing market has started to emerge as a mainstream investment category, attracting significant interest from investor developers and private operators. So as on market HU also decided to give student accommodation at list for first and second year students. Demand and supply features: HU have many students from near states such as New Jersey and Maryland. They all need a place to stay during collage periods. So HU partners with Brickbox Enterprises, Ltd. to provide high-quality, affordable†¦show more content†¦The sector has become an important component of a balanced investment portfolio in recent times. As we all know, now a day’s providing accommodation to students is much more important as giving right education. And if university have their own housing facilities; which gives more preference by any parents to enrolled their child in that kind of universities. HU gives very good opportunity to get experience of living in downtown area on graduation period. Even, HU provides high-end apartment for their students. This all give higher ratio of interest towards HU. Opportunities: As per the market, the fragmented nature of the student housing sector in mature markets such as US offers an opportunity for consolidation. As per student view: In downtown, there are many places where student can apply for hand on experience. Like subways, pizza and many more. This increase confidence of student towards life and learned some basic need on the starting phase of their life. Purpose of Report: This report might help to take a look over the entire housing facility of HU, and gives which area needs improvement and identify issues for housing department. Last year (2014) HU Division of housing recorded 1.6% vacancy rate during the first quarter; which is not high numbers whereas higher vacancy rate is around 5%. HU planned to increase more buildings in future for deliver house to each new students as well as second year students. Introduction In past two decades, the global